Things that businesses sell. Some people hear those phrases and think of stress balls that are sitting in a rubbish drawer. Some people think of brand magic, team spirit, and walking billboards. Even when money is tight, companies still buy pencils, mugs, and sweatshirts. With Positive Media Promotions in mind, let’s open this package and see what’s within.
Think back to the last time you went to work. Did you get a lanyard, a tote bag, or at least a sticker with your company’s logo on it? Yes, it’s likely. These little things have a cunning way of sticking around, it turns out. One mug can sit on a desk for years, silently making its argument with every cup of coffee. Someone could borrow that mug and—bam!—your company just earned a free shoutout.
Let’s talk before you order ten thousand plastic water bottles, though. Not all free stuff is the same. It may seem nice to give away random things, but if no one wants them, they end up in the trash. You lost a lot of money and didn’t win any hearts. There is a skill to choosing treats that hit the proper note. A fleece in the winter? Good move. Wearing sunglasses in the rain? Not that much.
Employees appreciate getting free stuff, that’s for sure. But what really gets them excited is something that makes sense in their lives. It may be charging wires for all those Zoom calls or notebooks that don’t fall apart after three days. A few companies have started getting ideas from their teams using crowdsourcing. Why pretend to be a psychic when you can just ask?
We shouldn’t forget about customers. Things you buy can make a casual fan into a cheerleader. A funny T-shirt or unusual tote bag will make people smile. People enjoy being in on a secret. Do you remember the trade exhibition where you got that strange, squishy toy that glowed in the dark? Even if you don’t use it, you presumably still have it. That’s what funny, unforgettable swag can do.
It’s not about putting brand names on everything when you choose out goods. The best things become a part of everyday existence. People are drawn to things they need or think are enjoyable, such wireless earphones, eco-friendly notebooks, and electronic devices. One smart thing to do is to manufacture limited editions. The phrase “exclusive” makes people want to seize something.
But don’t fall over your own feet. If you order too much, it will just sit there. If you don’t order enough, people will fight over the last notebook. It’s like a dance.
The green elephant in the room is also there. Lastingness. No one wants to receive the side-eye for giving out plastic that ends up in the ocean. Recycling things, using drinkware again, and even giving out seed packets are all great ways to show you care, which is great for your company’s reputation.
How about ROI? Not all of it is warm and cuddly. You can use codes, hashtags, or feedback forms hidden in giveaway bags to see how well your merchandise is selling. People love to tell you which free stuff made their day and which went to the donation bin.
Corporate stuff doesn’t have to be just junk. It can also be a way to say “thank you” to loyal customers, reward staff, or make onboarding packs more fun. Your brand’s presents can make people happy and maybe even create some talks at the next big event if you put some thinking into them (and have some fun along the way).